Last year, promotional events witnessed some trends emerging. Auto expo, Trade fair are the perfect example of extravaganza promotional events. Promotion is the key feature of a perfect market mix. Promotional Activities event organizers create events to disseminate information and to reach in front of the public. There are several method and different genres of how to organize a product considering its life cycle. After a research and study of Indian market, we have plucked up the best options to go well with your concept to create a hype for your event and adds extra values to it.
Contests
People like to win prizes. Contests are the most commonly used promotional strategies. The main idea that lies behind such element is to promote your brand and put your logo and name in front of the public People like to win prizes.
Mail Order Marketing
You can provide full information to the customers who all are already familiar with your company and are the ‘loyal customers of your product and represent the target audience you want to market your new products too.
Product Giveaways
At the end of the event, a giveaway gift always serves as a cherry on the top of the cake. Your potential customers might get impressed by giveaways and thus, you can aim at two by promoting your new product samples to entice the buying public. Giving away functional branded gifts can be a more effective promotional move than handing out simple business cards. Put your business card on a magnet, ink pen or key chain.
Causes and Charity
Promoting your products while supporting a cause can be an effective promotional strategy. Giving customers a sense of being a part of something larger simply by using products they might use anyway creates a win-win situation. You get the customers and the socially conscious image; customers get a product they can use and the sense of helping a cause. One way to do this is to give a percentage of product profit to the cause your company has committed to helping.
Creating a gala event with the assistance of Best Event Organizers buys you confidence and cohesion with central focus at your brand with high public engagement. A strong set of promotional strategies also help to position the company in a favorable platform.
